Storytelling in Media Communication: Media and Art Models

The article is devoted to study of storytelling models in media communication the context globalization and postmodernism information space. This interest because recently as a special type has become an object research science. Advertising modified, turning into art brand-image. In this article, specifics are analysed, its definition provided, functions types pointed out. authors also consider such phenomena landing longread inseparable from online there characteristic each component technique transmedia narration community globalisation changes. author analyses how story advertising tool reflection experience transfer, value cultural identification affect audience. Using example popular commercials, studies myth connected it implemented within